Guides to marketing a small business
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Short guides to planning your marketing, splitting a small budget, using outdoor advertising and keeping to a 90-day plan.
- How to build a small-business marketing planPick one goal, know your customers, define where you sell, set a budget and choose a few channels, in that order.
- How to split a small marketing budget across channelsKeep a core, test a little, track what brings customers, and move money toward what works.
- Outdoor advertising for local businesses: is it worth it?Signs, billboards, transit ads, bus shelters and vehicle wraps: what they do well and what to ask before you buy.
- A simple 90-day marketing plan for a small businessLaunch in month one, refine in month two, grow in month three, with a short check at the end of each month.
Want a plan built around your business?Tell BigAgencyBrain about your business, your customers and your budget. It writes a marketing plan with the channels to consider, sample ads and a 30/60/90-day calendar. The early-access preview is free.
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This guide is general information, not professional advice. Prices, availability and results vary by business and by market, so check details with the people who sell the advertising before you spend money.